The term was coined by English romance novelist and screenwriter Elinor Glyn to describe actress Clara Bow as she appeared in the 1927 Hollywood silent film It. Glyn described the term thus:
"IT" is that quality possessed by some which draws all others with its magnetic force. With "IT" you win all men if you are a woman—all women if you are a man. "IT" can be a quality of the mind as well as a physical attraction.[1]
and
Self-confidence and indifference whether you are pleasing or not—and something in you that gives the impression that you are not at all cold. That's "IT".[1]
However, the movie also plays with the notion that "it" is a quality which eschews definitions and categories; consequently the girl portrayed by Bow is an amalgam of an ingenue and a femme fatale, with a touch of "material girl". By contrast, her rival is equally young and comely, and even rich, blonde and well-bred to boot, but she simply hasn't got "it".
Based on Glyn's novella of the same title, the movie was planned as a special showcase for the popular Paramount Studios star. Owing to Glyn's widely publicized pronouncement, the term It girl entered the cultural lexicon. Bow's contemporary and friend, the actress Louise Brooks was also widely described as an "It girl", especially retrospectively.
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