The social impact of the thong has been covered extensively in the media, ranging from a ban on wearing thongs to thongs for the underaged. The rise of thong usage has been linked to a rise of sexual fetish in society[1] and a rise in the desire to go unclothed.[2] When discussing the trend of wearing thongs Sharon Daugherty comments in her book What Guys See That Girls Don't: Or Do They? that the fashion industry "may have changed the mindset of our society",[3] which was followed by the observation that "the whole idea of wearing so that no panty line or bumps can show isn't substantiated" and that "the thong was created by fashion designers to arouse sexual thoughts".[4] Thongs have a significant news presence that covered items that ranged from indecent exposure to thongs in popular culture. One of the biggest thong controversies surfaced in November 1995, when a thong flash by Monica Lewinsky played a pivotal role in her seduction of U.S. President Bill Clinton in what would become the Lewinsky scandal.[5] According to feminist commentator Carrie Lukas, Lewinsky "with her thong-snapping seduction, forever changed the image of the D.C. junior staffer from aspiring policy wonk to sexual temptress.
Marketing analysts Marian L. Salzman, Ira Matathia and Ann O'Reilly observed in the book Buzz: Harness the Power of Influence and Create Demand that thong brands are riding on the wide media coverage of thongs to create buzz.[7] Photographer Lauren Greenfield wrote in her book Girl Culture, "Understanding the dialectic between the extreme and the mainstream — the anorexic and the dieter, the stripper and the teenager who bares her midriff or wears a thong — is essential to understanding contemporary feminine identity."[8] In 2004, political commentator Cedric Muhammad wrote in essay The Thong versus the Veil, "We wondered at the end of the day, of the two groups of women most prominently featured on American TV these days, who gains more respect for their intellect and spirit — the Afghan woman who is so totally veiled that you can't even see her eyes or the Black woman in the R&B and Hip-Hop video who dances while wearing a bikini and thong?
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