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An AV idol (adult video idol; AV actress (AV女優, AV joyū?)) is a Japanese idol who works in the pornographic business, often both as an actress as well as a model as the video performances have a wide range, from just the idol strolling around their house doing chores in bikinis to hardcore porn. Since the dawn of the AV industry in the early 1980s, hundreds of AV idols have debuted every year, with an average career span of about a year, appearing in five or ten videos during that time.[1] Notable AV idols have careers spanning several years, have a high general public recognition, or make a significant impact on the industry in some other manner.

he AV industry in Japan

The line between "adult" and family entertainment in Japan is not as clear-cut as it is in some other countries. A celebrity may appear in AVs after already having established a career in mainstream television. Also, it is not rare for a popular AV actress to go on to mainstream celebrity.[3] Fornander reports that "a background in porn is not necessarily a skeleton in the cupboard anymore. In some cases, it’s a career move."[1]

The AV, or "Adult Video" market is a major industry in Japan, reportedly worth about ¥400 billion per year. In 1992, it was reported that over 11 AVs were being made every day by over 70 production companies in Tokyo alone. The AV market was estimated to make up about 30 percent of Japan's video rentals.[1] It was estimated in 1994 that, between legal and illegal videos, around 14,000 AVs a year were being made in the country, in contrast to about 2,500 in the United States.