Within Siam Square itself, there is a wide range of shops and services, including tutor schools, restaurants, cafe, designer clothing boutiques, record stores, bookshops, Hard Rock Cafe and banks. The customers vary from young-aged school and college students to office workers and foreign tourists. It is sometimes referred to as the "Shinjuku of Thailand".
Siam Square's first buildings were constructed in 1965 on land belonging to Chulalongkorn University. The aim was to provide rental income for the university. Because of its proximity to the university, the area quickly grew up.
From ordinary shop buildings, it changed to brandname shops and has attracted investors to set up other businesses like hotels, shopping centres and restaurants.
Eager to connect to Siam Square, surrounding businesses sought to make connections to the area, including an air-conditioned pedestrian overpass from MBK Centre. Siam Square therefore presently becomes one of the most favorite shopping places in Bangkok, especially among teenagers. It is also the place where youngsters meet and all chic and hip things including events can be seen there.
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